HOW WE OPERATE

We have helped tens of thousands of SMEs acquire funding. The first step to acquiring the right funding for your business is to understand the myriad of options available to SMEs. At Efunding, we feel it’s important to share the process that goes into creating all of our online content, across the website, social media, email, and more.

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Our core editorial principles
Empowerment
Our goal is to demystify business finance and make it accessible for everyone, no matter their level of financial literacy. We aim to provide reliable and up-to-date information so you can make informed decisions with confidence. 

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Accuracy
We prioritise factual correctness and clarity throughout all of our website content, with frequent reviews taking place to reflect changes in the industry to ensure accuracy at all times. Further to this, to ensure we provide only the highest quality and accurate content, we collaborate with experts in the field, and feature their credentials publicly for you to see. We take any mistakes, inaccuracies or misrepresentations seriously, and we act quickly to rectify them if our readers point them out.

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Inclusivity
Efunding is for everyone. When it comes to financial products and policy, we provide the facts and put them into context. Our research is thorough and impartial; we are not advocating for any particular economic or political stance. 

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Transparency
All of our content is created by experts, who feature throughout our website. We highlight their experience on pages they have authored so that you can see who has produced the content, what their background is, and why they are in a position to offer this information.